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Contribution to Society
Follow up research on Vortex firms outlined in the management bestseller
Built to Last found that firms with a vortex structure "significantly
outperform comparison companies on social measures of community relations,
employee relations, product, diversity and overall corporate social performance."
That is to say, Vortex firms made a greater contribution to society than
similar companies focused on profit alone.
References:
1. James C. Collins and Jerry I. Porras, Built
to Last, (Random House, 1994).
2. Samuel B. Graves and Sandra Waddock, 'Beyond Built to Last: An Evaluation
of Stakeholder
Relationships in "Built to Last" Companies', Business and Society
Review, (2000), pp. 393-418.
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